New CounterVision Web Tool Simplifies Surfacing Selection While Streamlining Fabrication Process

Enables countertop fabricators, distributors and designers to show clients the final project with digital photographs of real products

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(Novi, Mich. – September 2006) – CounterVision, a joint venture between Chameleon Power and ETemplate Systems, launches today. With CounterVision, the fabricator can use an uploaded online image of the client’s actual home to display countertop options as they would appear in the actual room. It also allows fabricators to measure and quote the customer in the same visit, reducing the cost and inconvenience of multiple home visits during the selection and fabrication process.

 

Countertop and stone distributors as well as suppliers can load their own product materials or slab images to the CounterVision tool to allow their customers to select right from their Web site, order online and then request a meeting to confirm the selection in the showroom.

 

CounterVision is plugged into the Web site navigation of the fabricator or distributor and is populated with the products and materials they supply. The field salesperson or templater can photograph the project and load the image to a computer during the appointment.

 

“CounterVision gives fabricators the freedom to offer countertop surfacing, flooring, wall colors and other complimentary surfacing to painlessly expedite the selection process,” said Dan Dempsey , CEO of Chameleon Power. “The fabricator can now use one image as the template for the actual countertop measurements and as the selection photograph.”

 

The Web portal version, www.countervision.com, is a service that will generate leads for participating fabricators, distributors and designers. Homeowners and designers will view materials and projects, have the option to load their own image for decorating online and request referral to a local distributor or fabricator.

 

“Fabricators will be able to photograph, measure and quote the homeowner in one visit, while the homeowner selects materials to finalize the transaction,” said Paul Hansen , CEO of ETemplate Systems. “We are combining proven technologies to benefit the industry, providing a total solution to enhance the way countertop surfacing is specified and sold.”

 

CounterVision is available now.  For more information, visit www.countervision.com or call (248) 380-9080.

 

About Chameleon Power.  Headquartered in Novi , Mich. , Chameleon Power is the leading Web technology provider to the home building and decorating industry. Chameleon has provided Web-based visualization and selection solutions to the building and decorating industries since the mid-90s. The company has served a multitude of clients, including Congoleum, Crossville Tile, GAF, Mohawk, Monier LifeTile, and many builders, flooring dealers, and other industry specialists. For more information, visit www.chameleonpower.com, or call (248) 380-9080.

 

About ETemplate Systems.  A division of Tri-Tech Solutions, Inc., ETemplate Systems is a privately held corporation located in Raleigh , N.C. ETemplate Systems is the leading provider of electronic templating solutions to the countertop fabrication and architectural millwork industries.  ETemplate Photo accurately measures construction sites using digital photography and is the winner of two international awards, the 2005 ISSFA Associate of the Year Award and the 2006 IWF Challengers Award.  For more information, visit www.etemplatesystem.com., or call (919)-676-2244.